Physician Referral ROI Calculator

Tim Wood

July 2, 2019

Before making an investment in any technology, it’s important to look at both the potential revenue and expected cost sides of the equation.

Salesforce Health Cloud is used by many different types of healthcare organizations to increase physician referrals.

The following calculator will help you determine the potential return on investment of Salesforce, when used for the purpose of increasing physician referrals.

There may be other applications for Health Cloud within your organization. The calculator is focused on just one.

The first section of the calculator is for estimating additional revenue. The second section is for estimating cost. We included placeholder values—please overwrite these with your own numbers. Then click the Calculate button.

Average revenue per patient transaction

Average number of transactions per patient per year

Average number of years a patient stays active

Estimated number of additional annual referrals with a CRM system in place

This can also be viewed as your goal for additional annual referrals.

Number of Salesforce user licences

The number of people who will be using Salesforce to manage a database of physicians and to manage outreach activities with physicians.

Estimated average per user per month subscription cost

Salesforce Health Cloud lists for $300 per user per month. This price can go down with a multi-year commitment.

Estimated per user implementation & training cost

The estimated per user cost of professional services for the Salesforce Health Cloud implementation. This includes items such as configuration, data migration and user training. This does not include integration.

Internal annual cost of Salesforce administration

All CRM systems, including Salesforce, involve some level of ongoing administration. If a $80,000 staff member will devote 10% of their time to CRM administration, enter $8,000.

Select a time horizon in years

A commitment to CRM is almost always a multi-year proposition. As such, we recommend selecting three or more years.

Total estimated additional revenue over the selected time horizon:

Total estimated cost over the selected time horizon:

Return on Investment:

Note that this calculated estimate is a high level figure. Please contact us for a more finely-tuned estimate based on a deeper analysis of your organization’s requirements.

J2 Interactive is an award-winning software development and IT consulting firm that specializes in customized solutions for healthcare and life sciences.

Physician Referral ROI Calculator

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