J2 Interactive

Microline Surgical

Microline Surgical Logowww.microlinesurgical.com

Microline Surgical develops and manufactures high precision open and laparoscopic surgical instruments. Microline’s laparoscopic reposable instruments provide a cost-effective and eco-friendly solution for today’s OR.

The MiFusion product line offers a broad spectrum of open and laparoscopic instruments used to seal and divide tissue utilizing proprietary Thermal Fusion technology.

Salesforce Productivity Enhancements

Employees at Microline had submitted ideas for improving their current Salesforce Sales Cloud configuration. Ideas included upgrading to an improved user interface and adding new integrations. The company brought J2 in as their new Salesforce consulting partner, since J2 has a long track record of implementing and enhancing Salesforce for medical device manufacturers.

Among the enhancements that J2 implemented were:

  • Converting Salesforce to the Lightning Experience for an improved user experience
  • Building approval processes into the pipeline/quoting processes
  • Importing master products & implemented price books to streamline quoting
  • Configuring key reports and dashboards for mobile applications

J2 continues to work with Microline to identify additional areas for improvement that can be accomplished with Salesforce configurations.

J2 Interactive

J2 Interactive is an award-winning software development and IT consulting firm that specializes in customized solutions for healthcare and life sciences.