Here are just a few of the types of healthcare organizations that rely on physician referrals for revenue.
- Health plans
- Physical therapy centers
- Radiology practices
- Hospice care organizations
According to a 2017 survey published by SCI Solutions, 58% of physicians said that their organization does not have a preferred hospital partner.
We can infer that a greater-than-zero percent of doctors do not have a preferred physical therapy center, lab, hospice care center, etc.
Referral Management ROI
Healthcare organizations have to make a greater investment in personnel and technology to gain a bigger slice of the overall referral pie. Justifying that ongoing investment is challenging, since it’s difficult to calculate the financial value of more physician referrals. There is help!
When a referral management system like Salesforce is used for tracking the source of new patients, that data can be correlated with EMR data about the value of a patient over time. Salesforce’s Einstein Analytics facilitates the assembly and user views of this correlation.